Why some companies go under and others remain above the water, floating away of the problems!? 

Is it just a matter of perspective, like in the story, "is the glass half full or half empty"!? 

The following items and techniques are missing in most business across the world, condemning them to failure. Many times, analyses focused in competitive advantages, tackle the lack of competitiveness, trying to solve it by lowering the wages or devaluing the currency. Therefore, they try to fake the real problem, by lowering the weights in the balance, and usually in the long run don't solve anything. In order to solve most problems concerning competitiveness, every company and business must incorporate the following into their "DNA - Dynamic Nature and Approach", every day, and into every thing they do:

Capital - The availability of working capital (wc), capital expenditure (capex) and business venture capital to promote the existing and the new start-up's

Management and Organizational Techniques - inducing reliable and verifiable management techniques

Collaboration, both within business/company and abroad

Innovation, built into products, services and management

Sustainability - Manage it and Do all this in a Sustainable way

Competitiveness is enhanced when all of this is set and done. Depending on the roadway that you want to follow, of course, we must have the right incentives that will include:

** Government with the right economic approach towards business;

** Fiscal stability and lower taxes;

** Justice working quickly and in a transparent way;

** State of the art Communications;

** Working Infrastructure concerning housing, warehousing, industry's, factory's, office's, basic services, operational and "well-oiled" port's and airport's , etc...;

** Safety;

** Access to Resources: The need for qualified workers, aditional funding, machinery, materials and the services needed to implement and operate the business that we want;

and others ....